Tempting Tarako

10 Sep

I have often been mocked for my extreme love of the ovum of the ocean – roe. Within only a handful of postings on this new site, I have already mentioned mentaiko (spiced tarako, or haddock roe) in 4 posts, including three recipes using the ingredient: Wafu (wahoo!) Mentaiko Pasta, Mentaiko on Rice and Mentaiko on Toast.   But I’m pleased to say that even my pleasure of the pelagic egg has been out-done by this ad, which celebrates tarako – haddock or cod roe.

Let’s enjoying vigorous song of pasta advertisement!


2 Responses to “Tempting Tarako”

  1. Janice September 10, 2010 at 6:06 am #

    That was awesome.

  2. Chris L September 10, 2010 at 5:15 pm #

    Hah! Brilliant!
    I have yet to see any country make weirder commercials than Japan.

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